“Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten.” – Donald Miller

As I sat on a plane, half-recovering from a weekend in Key West, these words hit me like a ton of bricks. Even with my brain running at 40% capacity, I knew they were true. 

It got me thinking—if you’re reading this, you’ve been following my content. But do you know the story I’m inviting you into? Do you know how online fitness coaching can be the catalyst for your own heroic transformation?

If not, that’s on me. I haven’t told the story well enough yet.

But I’m about to, because I’ve guided over 100 people on their own fitness journeys, and I’d love to help you write yours.

In less than 500 words, you’ll learn:

• Why people struggle so much with fitness goals

• How my online coaching addresses these issues

• The cost of inaction

• What you can achieve with the help of my coaching, and how it can impact all areas of your life

  
  
  
  

The Problem: Why Fitness Goals Often Fail

You’re not alone if you’ve struggled to achieve your fitness goals. Many people fail for reasons like:

• Lack of time

• No accountability

• Missing structure

• Uncertainty about what’s effective

• Working hard without seeing results

• Fighting against ingrained instincts to move less and eat more

These barriers can be frustrating, but they’re not insurmountable.

The Solution: How My Online Fitness Coaching Helps You Succeed

Here’s how I can help you overcome these obstacles and achieve your goals:

• Accountability: You’ll have someone in your corner to check in with regularly. I’m here to answer your questions, address your concerns, and keep you on track.

• Structure: I provide a science-based, realistic workout program tailored to your schedule. It’s designed to deliver results as quickly as possible without compromising your joint health.

• Knowledge: You’ll learn how to train and eat effectively for your goals. I’ll help you cut through the noise of the fitness industry so you can focus on what really matters.

• Self-Development: Together, we’ll discover your deeper “why” behind wanting to get fitter. We’ll build a set of principles that allow you to enjoy food, movement, and life with confidence—without stress.

  
  
  
  
  

When you have these four elements in place, your chances of success skyrocket. That’s the value of my coaching.

It’s about more than just workouts and diet tips; it’s about implementing habits that make getting in shape (and staying in shape) feel easy.

What’s at Stake: The Cost of Inaction

• Physical Decline

By not taking action, you risk weight gain, decreased mobility, and an increased chance of chronic health issues like heart disease and diabetes. Every day you delay is another missed opportunity to improve your well-being.

• Emotional Strain

Frustration and self-doubt can erode your motivation and self-confidence. When you don’t see progress, it’s easy to feel overwhelmed and question your ability to succeed.

• Strained Relationships

Poor health affects more than just you; it impacts those around you. Low energy and physical limitations can prevent you from fully engaging with loved ones, creating distance in your relationships.

• Missed Opportunities

Every day you don’t invest in your health is a day lost to improving your life. Increased energy, confidence, and physical ability can open doors to new opportunities that you’re currently missing out on.

The Success Others Have Achieved (Why Not You, Too?)

Imagine a life where you look good, feel good, and have the energy to enjoy the things you love. A life where your relationships, mood, and overall quality of life are improved because you’ve invested in your health.

That’s the future I want to help you create.

I’d love for you to see results like Daniel, who lost over 10 pounds of fat while adding 80 pounds to his deadlift this summer:

Or Veronica, who lost fat, gained muscle, and got in the best shape of her life for her wedding:

Or countless others.

I can’t guarantee results, but I can promise 4 these things.

Why Choose My Coaching? 4 Key Numbers

• 100% money-back guarantee, no questions asked

• 0 refunds issued because no one has ever been unhappy with the service

• 80% success rate (when clients are 80% consistent with their training and eating, this number is 100%)

• 365 days a year, I’m dedicated to helping people like you use fitness to transform their lives

I’ve experienced firsthand how fitness can bring happiness, success, and fulfillment. Now, I want to share that with you through my coaching.

Take the First Step: What Do You Have to Lose?

There’s no downside and exponential upside. With my coaching, you can take back control of your health and life.

If you’re ready to explore what this could look like for you, apply for a free discovery call below.

VIP Coaching - 2 Minute Assessment Form

Best,

John

P.S. A concept I think about a lot.

3 Steps You Can Take

1. Apply for coaching - If you’re ready to start, you can fill out a coaching application here (it takes 90 seconds or less). Best case, you change your life. Worst case, I’ll help you draw up a road map to get closer to your goals.
   

2. Sign up for my newsletter - If you’d like to hear more, sign up for my mailing list here.
   

3. Keep learning - You can check out my other articles here. Nobody asked me to, but I’ve spent a ton of time researching everything from artificial sweeteners to saturated fat to testosterone and more, so you don’t have to.