How Malcolm Lost 19 Pounds In 3 Months While Adding 40 Pounds To His Bench And Eating His Favorite Foods
My client Malcolm lost 19 pounds between March 29th and June 21st.
The numbers alone are impressive, and the physical transformation is remarkable:
But here's where you go from thinking "nice, good for him" to "What is John taking, and where can I get me some?" He also:
Gained a ton of strength along the way, adding ~40 lbs to his bench and ~35 lbs to his deadlift
Took his body fat from 20-22% down to 12-14%
Ate whatever he wanted
Did it with "ease"
Now, to answer your next question, "How did he do that? How can I do that??"
I'll spell it out for you. With my E.B.I. Method.
When I started working with Malcolm, he was already fit. Healthy enough, going to the gym consistently, eating relatively well. But he had one problem that kept coming up over and over again:
"How do I lose fat and stay lean without giving up my favorite foods or feeling like death?"
As someone who has helped over 180 online clients solve exactly that problem, I felt especially qualified to help him.
In the past, Malcolm had tried:
Slashing calories and restricting "junk" food
Doing workout programs he found online
Adding more cardio to drop the last few pounds (and watching his strength go with it)
"Eating clean" with no real plan behind it
Tracking macros on his own, tightening the screws until the wheels fell off
Going harder in the gym and hoping effort alone would break the plateau
Just gritting through it and white-knuckling another cut
In short, he had given a lot of effort. So much freakin time and hard work.
But he wasn't getting the results he deserved because he wasn't channeling that effort to the right places.
Enter E.B.I.
I wish I could take credit for Malcolm's jaw-dropping transformation, but really I was just the magnifying glass. He was already bringing the sunlight: the effort, the consistency, the showing up week after week. I just focused all of it into one point until it finally started to burn.
Here's how I used E.B.I. to help Malcolm lose nearly 20 pounds while eating his favorite foods.
Environment - Malcolm had an unusual schedule, with Mondays and Tuesdays off and a standing Monday brunch with his wife. Instead of asking him to torch his routine, we built around it. We kept the brunch on the calendar, planned his food prep around the odd week, and made sure sleep didn't get squeezed out.
Biology - Years of dieting left him with intense hunger, and he'd always lost too much muscle on past cuts. He was also nervous about getting hurt deadlifting, with some mobility limits in his mid-back and a history of tweaks. And in his 40s, his old "just go harder" approach was backfiring because he wasn't recovering like he used to. So we built a routine and eating plan that kept his muscle and his hunger in check, addressed his mobility, and got his recovery back on track.
Identity - Before this round, Malcolm had been telling himself a lot of stories that kept him stuck. Things like "I don't have the genetics to get really strong," and "every time I try to lose fat, my body fights back and I lose all my muscle," and "maybe I'm just not meant to be lean."
Then he started watching the fat come off while he felt good and got stronger, and the story flipped: "Holy smokes, I CAN do this. I finally see how everyone else is doing it. I made this transformation in 3 months. Imagine what I could do in 6 months, or a year, or longer? Let's go!!!"
That, my friends, is the elusive but beautiful tipping point where fitness changes from something you have to do into something you get to do.
I'll let him take it from here, because he put it better than I could:
I'm putting all of this into a new program called The Shift, opening July 5th.
More details headed your way this week. But if you'd rather not wait around, apply for coaching today and I'll get them to you ASAP.
Talk soon,
John
P.S. Malcolm got leaner and stronger, eating food he liked, in his 40s, with years of training already behind him.
If you've been telling yourself you've already squeezed out everything your body has left to give, I'd relish the chance to prove you wrong. Apply for coaching and I'll be in touch.
