The Real Reason So Many Struggle With Fat Loss
You have to trust me on this: I don’t want to drink dirty martinis.
But every time I hear another trainer answer “How do I lose weight?” with “Just move more and eat less”, I start scanning the bar menu!
Sure, it’s technically correct. But it’s also about as helpful as telling a broke person to “just make more money.”
If eating less were that easy, no one would struggle. And when people do struggle? The blame game starts fast:
→ They must not want it bad enough.
→ They’re lazy.
→ They don’t care.
That kind of thinking has failed millions. Here’s what’s actually going on:
You’re Fighting Biology in a Broken Food Environment
For most of human history, food was scarce. So your brain adapted to:
↳ Seek out calorie-dense food
↳ Eat when food is available—even if you're full
↳ Conserve energy at all costs
Then food became cheap, hyper-palatable, and everywhere. You can now inhale 4,000 calories without leaving your car.
This is a biological mismatch. Your brain is doing exactly what it evolved to do, in a world it was never designed for.
And That’s Not All
You’re also up against decades of habit loops:
↳ Friday night pizza
↳ Netflix snacking
↳ Stress-eating after long days
↳ “I’ll start again Monday” syndrome
And here’s the sneaky, horrible part: your body won’t throw up red flags right away. You can eat like this for years and still feel “fine.”
Until you don’t.
Because chronic health issues don’t hit you like a car crash. They creep in. Quietly. Over decades.
Your blood sugar slowly rises.
Your blood pressure ticks up year after year.
Your joints start aching more often
Your energy drops, but you chalk it up to “getting older.”
Your sleep quality tanks.
Your liver, heart, and pancreas are working harder than they should—every single day.
Most people don’t get diagnosed with type 2 diabetes, fatty liver disease, or cardiovascular problems at 25. They get them in their 40s, 50s, and 60s, after years of doing what felt normal.
That’s the trap!
The slow damage doesn’t feel like damage, until it’s piled up so high, reversing it becomes 10x harder. That’s what I want you to avoid.
So What’s the Fix?
Willpower? Won’t cut it.
Strict diets? Burn out fast.
More discipline? Only gets you so far when you're exhausted.
What you need, my friend, is a SYSTEM. A repeatable way to eat, train, and think that fits real life!
The three pillars of any good fat loss system:
The Mental Game – how to think clearly, stay consistent, and stop the self-sabotage loop
The Food – how to eat for fat loss without obsessing or cutting out everything you enjoy
The Workouts – how to train efficiently and reshape your body without living in the gym
Get those 3 aligned, and progress finally sticks. That’s exactly what I walk you through in my new eBook:
How to Finally Lose Fat in the New Year
Zero fluff. Zero gimmicks. I know you don’t need any of that.
Just the real framework I use to help busy adults get leaner, stronger, and healthier - without losing their minds.
Here’s to making 2026 the fittest year of your life 🍸
Best,
John
3 Steps You Can Take
Apply for coaching - If you’re ready to start, you can fill out a coaching application here (it takes 90 seconds or less). Best case, you change your life. Worst case, I’ll help you draw up a road map to get closer to your goals.
Sign up for my newsletter - If you’d like to hear more, sign up for my mailing list here.
Keep learning - You can check out my other articles here. Nobody asked me to, but I’ve spent a ton of time researching everything from artificial sweeteners to saturated fat to testosterone and more, so you don’t have to.
